Let's Talk About Power

Not the kind of power that’s given to you, but the kind of power you build from the inside out. And in today’s financial world, power comes from understanding one key truth:

Knowing your numbers means knowing your worth.

So, what’s a number you should know?

Your Gross Margin.

Gross margin isn’t just an accounting term—it’s a confidence metric. It tells you how much profit you’re actually keeping after covering the direct costs of your product or service. In other words, it shows you how efficient and profitable your business really is.

✅ Formula:

(Revenue - Cost of Goods Sold) ÷ Revenue × 100 = Gross Margin %

For example, if you generate $100,000 in revenue and your cost of goods sold (COGS) is $40,000, your gross margin is:

($100,000 - $40,000) ÷ $100,000 × 100 = 60%

This means 60% of your revenue is actual profit before overhead costs like salaries, rent, and marketing.

Why does this matter?

⬆️ A high gross margin means you have pricing power, strong brand value, and the ability to scale profitably.

⬇️ A low gross margin means you’re leaving money on the table, underpricing your services, or operating inefficiently.

The Mindset Shift: More Margin, More Power

Too many women entrepreneurs underprice their services, thinking that lower prices will attract more customers. But pricing based on confidence, not fear, is what separates thriving businesses from struggling ones.

💡 If your gross margin is too low, you’re working harder but keeping less.

💡 If your gross margin is high, you have power—power to invest, power to grow, power to say no to bad deals.

Take Control: Three Questions to Ask Yourself Today

1️⃣ What is my current gross margin? (If you don’t know, it’s time to find out.)

2️⃣ Am I pricing my services based on value, or am I undervaluing myself?

3️⃣ How can I increase my gross margin without sacrificing quality? (Hint: It might be time to raise your prices.)

Now, What’s Your Next Move?